- 2 de May de 2025
Las fases de la gestión de activos intangibles
By Argen Editorial Team on 2 de May de 2025Read moreLa gestión de activos intangibles implica varias fases que permiten identificar, valorar, proteger y aprovechar estos recursos clave. Una buena estrategia incrementa el valor y la competitividad de la organización.
388 - 15 de April de 2024
Invisible value: Unlocking the potential of intangible assets
By Argen Editorial Team on 15 de April de 2024Read moreWhy are intangible assets so important?
They generate value: Intangible assets can increase profitability, market share and company value. A strong brand, for example, can attract more customers and enable charging higher prices.
Differentiation: In a globalized marketplace, where products and services can be easily imitated, intangible assets…